OKÉ (pronounced OK), is an exotic new range of Fairtrade smoothies being launched in the UK this September. Available in two delicious flavours – Raspberry, Blackberry & Banana, and Mango, Orange & Pink Guava – they are the UK’s very first Fairtrade smoothies not made from concentrate.

The juicy, sun-drenched fruit that’s packed into these tasty smoothies is not only good for you but is also good for the farmers and the environment. That’s because the Fairtrade fruit in OKÉ smoothies is sourced from small farmers and co-operatives in Ecuador, Costa Rica, Brazil and Peru. OKÉ’s parent company, AgroFair, is 50% owned by its Fairtrade farmer members and run 100% for their benefit. Plus, all OKÉ fruit is transported by sea rather than by air and so it’s easy on the planet as well as on the palate!

OKÉ smoothies are brought to you by AgroFair UK, the unsung heroes of the Fairtrade movement. They pioneered the introduction of Fairtrade fruit into Europe with the world’s first Fairtrade bananas, followed by the world’s first Fairtrade pineapples, mangoes, and grapefruit. It is the only fruit company wholly dedicated to Fairtrade.

John Bowes, Managing Director, describes AgroFair as ‘the supply chain turned upside down – the people historically at the very bottom are at the top’. For Arturo Gomez, a Fairtrade banana farmer from Costa Rica, this really does ring true; ‘Before I was someone who took a box and loaded it onto a train. In this Fairtrade system I have become an international businessman’.

OKÉ Raspberry, Blackberry & Banana smoothie and OKÉ Mango, Orange & Pink Guava smoothie, contain no concentrates, preservatives or added sugar and will be available in ASDA and Whole Foods in 1-litre cartons at a retail price of around £3.25. For further information please check out www.okefairtrade.com

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